Digital Marketing Strategy for Today’s Retail Consumer
Over the last decade, the consumer shopping experience has changed significantly. The traditional purchase funnel was once a linear progression, predictable and controlled. It started with awareness...
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Content Marketing 2.0: Custom Messaging with Big Data
Co-authorship network map of 8,500 doctors and scientists publishing on hepatitis C between 2008 and 2012 and the almost 60,000 co-authorship relationships between them. Photo via Andy Lamb Content...
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All Hail Content! Emperor of 2015
The start of the year is always a popular time to start making predictions. As 2015 begins, there are several trends that are ready for the limelight. Having spent many hours discussing the state of...
View ArticleHow Beauty and Fashion Brands Can Leverage Influencer Marketing
Did you miss out on our webinar last week? Not to worry! We’ve got the scoop. Influencers are nothing new to marketing, particularly within the fashion and beauty sector. Think back to the 1950s....
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